PR Pitching Guidebook

Everything you need to know to succeed in a PR campaign. In the guidebook, you’ll find for example:

PR campaign schedule and tasks
press release template
example PR KPIs, and more.

Get the guidebook now

Work email

Company

Stage of PR at your company

I agree to receive the PR Pitching Guidebook and a monthly newsletter via the email address provided.

I consent

Read our Privacy Policy

The PR Pitching Guidebook content

CHAPTER 1

Before starting a PR Campaign

Before jumping into executing your PR campaigns, do PR research. Find instructions on how to do just that.

CHAPTER 2

Building and running a PR campaign

Step by step guide to setting up a PR campaign and running it.

What is earned media and why should I care?

When we talk about PR, we talk about earned media.

PR is about an impartial or objective person writing about your company because there is something newsworthy to tell. Usually the goal of PR is to impact on something that is meaningful to you & the public audience and build the credibility of your company.

There are many ways to do PR. You may, for example, collaborate with influencers operating on your industry or pitch stories to the media.

By following the instructions on the PR Pitching Guidebook, you make sure to get the most out of your media campaigns.